Press Release

Brand News 24 | August 16, 2025

Faces By Etosh Launches PFB Awareness Initiative Invites Barbers to Join the Mission to Combat Razor Bumps in the Military and Beyond

Faces By Etosh Launches PFB Awareness Initiative  Invites Barbers to Join the Mission to Combat Razor Bumps in the Military and Beyond

United States, 16th Aug 2025 — Faces By Etosh, an award-winning spa and skincare brand led by esthetician and educator E’toshia McFarland, is calling on barbers to unite in the fight against pseudo-folliculitis barbae (PFB), a common skin condition more widely known as razor bumps. With the recent U.S. Army grooming policy update emphasizing clean-shaven standards and the management of PFB, now is the time for beauty and grooming professionals to collaborate and protect skin health while supporting grooming compliance.

PFB affects countless men—especially those in the military—causing irritation, dark marks, and discomfort after shaving. Faces By Etosh is launching a PFB Awareness Initiative designed to educate, treat, and provide effective solutions for service members and civilians alike.

To make this mission a success, Faces By Etosh invites barbers to partner through one or more of the following opportunities:

Product Placement for Retail Bars — Feature Faces By Etosh’s dermatologist-approved skincare products in your barbershop to offer clients trusted solutions for razor bumps and irritation.

PFB Facial Training — Learn specialized treatment protocols that address PFB and integrate them into your grooming services for increased client satisfaction and retention.

Contributing Educator for “Shave Smart” Barber Series — Join E’toshia McFarland in a peer-to-peer education platform for barbers, sharing tips on advanced shaving techniques, preferred clipper brands, proper tool sanitation, and client skin prep methods.

Barber Referral Program — Refer clients to Faces By Etosh for professional facial services and receive monetary compensation for each referral, creating a win-win partnership that enhances client results and your bottom line.

For inquiries or to confirm participation, please contact:

E’toshia McFarland
Faces By Etosh
facesbyetosh@gmail.com

Media Contact

Organization: Faces By Etosh

Contact Person: E'toshia McFarland

Website: https://facesbyetosh.com/

Email: Send Email

Country:United States

Release id:32451

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